Archive for the tag 'Mad Men'

My Life As A Publicist (?!?!!)

December 3rd, 2015

Back in 1959, when my all-male Catholic high school in Manila staged The Caine Mutiny Court-Martial by Herman Wouk, the Christian Brother (F.S.C.) in charge of the drama club arbitrarily assigned me to take care of publicity.  I was all of fifteen years old.  What did I know about writing press releases, or how to go about getting the newspapers to publish them?

There were five metropolitan newspapers in Manila at that time, so I bought and studied them all, analyzing the many news and photo releases, little realizing this would lead to my life as a publicist.  Back then, not only did I write the press releases, I also hand-delivered them lovingly to the offices of all five metropolitan newspapers, even managing to befriend some of the editors at each paper.  I think they were amused by how determined I was to get my drivel published.  Thus, I became the go-to guy whenever any of the campus organizations at La Salle needed publicity for whatever events they were sponsoring.

Some years later, when I was a very bored and disaffected freshman at Ateneo University in the outskirts of Manila, two of my newspaper contacts started their own public relations agencies, and they both asked me to help on a part-time basis as their Man Friday.

Monching Lopez handled all the publicity for an upscale theater which showed M-G-M movies exclusively.  Through him, I got to meet some movie stars who came to the Philippines to promote the films they were in—e.g., Alain Delon for Henri Verneuil’s Any Number Can Win (he was rakishly charming), and Sue Lyon for Stanley Kubrick’s Lolita (she was surprisingly shy).

Borromeo Rausa handled all the publicity for the new Araneta Coliseum, reputed to be the world’s largest domed coliseum at that time, modeled after Madison Square Garden in New York.  Besides huge sporting events, the Araneta Coliseum also brought in a wide array of popular American entertainers, among them Harry Belafonte, Eartha Kitt, Johnny Mathis, the Everly Brothers, Ricky Nelson, Neil Sedaka.  I hope to write about my close encounters with the starry kind sometime in the near future.

And then I dropped out of college altogether in 1962, going to work as an advertising copywriter for J. Walter Thompson for four years, and then for Philippine Advertising Counselors for two years, the exact same period covered by the hit television series Mad Men.  Like Don Draper, I sold my soul to the devil, and when I could no longer stomach the trivia that ruled my daily existence, I quit and left for the United States in June of 1968.  Sometime in the near future, I hope also to write about my life as Don Draper.

In the United States, I went back to school at the University of Kansas, where I took writing classes from Ed Wolfe in the English Department, and Ron Willis in the Theatre Department.  Thanks to these two inspiring and encouraging professors, for the next twenty years, I wrote short stories and plays, things of more substance and permanence than press releases and advertising copy.

And then it began all over again.

When I was hired by the English Department at K.U. to teach playwriting in 1989, it became evident very quickly that the only way my playwriting students can grow as playwrights, is for them to be able to see and hear their words performed by actors who can act, in front of audiences who can react, in order to get valuable feedback for their visions and revisions.  And so I founded English Alternative Theatre (EAT), a one-man band in which I had to do practically everything—from booking rehearsal spaces, to directing, to helping with scenic and lighting designs, to gathering props and costumes, to keeping tab on all receipts and accounting for all expenditures and, last but not least, to writing press releases!

Of all these tasks, the last one now proved to be the most difficult.  What’s the point of mounting a production, rehearsing every night for four or five weeks, if you can’t get the word out to audiences?  How do you write press releases referring to yourself in the third person without seeming self-serving, full of hubris?  Ultimately, this was the last straw.  When I retired from teaching in 2010, and English Alternative Theatre was finally laid to rest, the biggest relief was that I did not have to write any more press releases, no longer had to beat my own drum.

But not for long.

After a hiatus of five years, I’ve decided to direct a couple of staged readings of plays for Card Table Theatre at the Lawrence Public Library.  Last summer, we had only 16 people in the audience for one performance of Collected Stories, a prize-winning play by Donald Margulies.  And  tonight (December 3, 2015 at 7 PM), we will have one performance of my play Flesh, Flash and Frank Harris.  There are fourteen actors playing over forty parts in this play.  Their wondrous work deserves to be seen.  What if we get less people in the audience than there are actors on stage?  And so, two weeks ago, I began to write press releases again.  To quote T.S. Eliot:  “In my end is my beginning.”

I sent the items to the only newspaper in Lawrence, but as of today, no ink has been wasted on us.  Print has not been helpful this time, but will social media come to the rescue?  Will the family and relatives of the actors, and all our Facebook friends in the area, help save the day?  Will enthusiastic hordes beat down the auditorium doors at 7 tonight at the Lawrence Public Library?

Watch this space.

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Farewell, My Lovelies…

May 10th, 2011

On the afternoon of 9 May 2011, the English Department of the University of Kansas gave a festive “milestones celebration” in the North Gallery of the Spencer Research Library for three of its new retirees, presided by Chair Marta Caminero-Santangelo, and organized by Administrative Assistant Robert Elliott.  The retirees (Mike Johnson, Jim Hartman and I) were expected to say a few words. Here’s what I prepared for the occasion.

Many, if not most, of the people here know me as, until recently, the one and only person who has been teaching playwriting in the English Department since 1989, the same year I founded English Alternative Theatre to nurture, develop and produce the plays being written by my students.  But, my history with the department goes all the way back to spring of 1969, and not many people here know how I came to be at KU, so I thought I might share the story with everyone present.

These days, if I am filled with feelings I cannot begin to describe when I’m watching the hit television series MAD MEN, it’s because I lived through the same exciting period in the 1960s as an advertising copywriter for J. Walter Thompson in the Philippines.  Many of the ad campaigns that I worked on had won various industry awards, and my colleagues in Manila thought I was “good enough” to make it on Madison Avenue in New York.

Thus, travelling on just a tourist visa, I left for the United States with my hefty portfolio in June of 1968.  To my disappointment, after they looked at my portfolio, the people at J. Walter Thompson in New York said that, ironically, I had too much experience.  They were only interested in hiring cheaper, beginning copywriters.  They suggested I try my luck with employment agencies, which I did, and they in turn told me that I could lie about my experience and start at $18,000 a year, or else I could sit and wait for a $30,000 job to open up at one of the ad agencies in the city.  Not wanting to sell myself short, I chose to wait.

Day after day, I sat by the telephone, waiting.  Nothing.  Six months went by, and I began to worry, because my tourist visa was running out.  I had only two options.  I could be deported as an illegal alien, returning to Manila with that damned portfolio, my tail between my legs, or I could exchange my tourist visa for a student visa.  And then I remembered that, back in 1964, I had met a peripatetic historian from the University of Kansas, who had been in the Philippines first as a soldier during World War II, then as a Fulbright scholar, then as a frequent visitor in the course of his academic research.  Although I did not have any of my college transcripts from Manila with me, I turned to Grant Goodman to convince the registrar at KU to accept me as a foreign student.  And, believe it or not, that’s how I ended up in Lawrence, Kansas.

As a side note, two weeks before I left the East Coast for the Midwest, the telephone finally rang, not once, but twice, with lucrative job offers from The Wall Street Journal and from Alka-Seltzer, both of whom were starting their own in-house agencies, and they were interested in someone with my background and qualifications.

Too late.

I had dropped out of school after two years of college in Manila because I was bored with my teachers, but now I felt I was ready to reenter the groves of academe.  Had I gone to work for either The Wall Street Journal or Alka-Seltzer in New York, I would not have had the joy of studying with, among many others, Ed Wolfe, Ed Ruhe, Ed Grier, Paul Kendall, John Bush Jones, Jack Oruch, Max Sutton, Hal Orel, Beverly Boyd, George Worth and Jim Hartman.  I would not have formed lasting personal friendships with, among others, such wonderful colleagues in the department as Carolyn Doty, Bud Hirsch, Mary Davidson, Mary Catherine Davidson, Jim Carothers, David Bergeron, Geraldo Sousa, Amy Devitt, Dick Hardin, Bill Scott, Bob and Dorice Elliott, Marta Caminero-Santangelo, Brian Daldorph and Phil Wedge.

When Grant Goodman himself retired from the History Department 22 years ago, he let it be known that he did not want to be presented with an autographed 8 x 10 glossy of then-KU Vice-Chancellor for Academic Affairs Judith Ramaley, a position which, incidentally, no longer exists in Strong Hall.  I’ve never met our new Provost, so I don’t think there’s any danger of my receiving an autographed 8 x 10 glossy from him.  Truthfully, I am quite happy with all the pictures in my mind’s eye, of everyone I’ve named, of everyone here today, to say nothing of all the wonderful student playwrights, actors and designers I’ve been fortunate to work with through English Alternative Theatre, to remind me that the journey has been worthwhile.  Indeed, it has all been more than worthwhile.

These days, given the economy, I’m thankful I never got into the habit of reading The Wall Street Journal, so there is no reason for me to imbibe the “plop plop, fizz fizz” of an Alka-Seltzer.  Actually, I’ve never in my life ever had an Alka-Seltzer, not even the mornings after the nights of heavy drinking after some of our more memorable and sometimes even deplorable departmental meetings.  I hope I live long enough to tell all the steamy stories on my website at

Thank you for the memories, one and all, everyone.  A special thank you, too, to all my friends and colleagues who have given so generously to the KU Endowment Association for the annual Paul Stephen Lim Asian-American Playwriting Award which has been established by the Kennedy Center American College Theatre Festival.

30 November 2009: Tiger Gets a Woody!

November 30th, 2009

Tiger Woods is finally living up to his name.  Okay, so the guy gets a woody with some other lady.  He and his wife alledgedly get into a spat.  He tries to leave in his car.  She chases after him with a golf club and starts swinging.  Did she bash him with an iron or, ironically, with a wood?  In any case, in Puritanical America, if Nike and his other corporate sponsors can’t deal with this “holes-in-one” scandal,  our man really has nothing to worry about.  When the moment is right, I’m sure he will be ready to sign with any of the Mad Men representing Cialis or Viagra.  Sample headline for a new ad campaign:  Tigerrr Plays Harrrd with Viagrrra!

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